PROJECT
Access360 were commissioned by Wand Agency to complete virtually the impossible - to install a Peugeot 3008 on to the roof tops of iconic buildings throughout the UK, in order to draw attention to the online Spot3008 competition where the lucky winner could win a trip in to space!
OVERVIEW
As most buildings selected were Grade 1 listed, Access360 produced a life style replica of the car using GRP with the mould taken from an existing car. With a steel shell inner, this reduced the weight of the car to just 200kg.
Utilising several genuine parts on the car, nobody during the campaign realised it was a model adding to the excitement and confusion which without doubt caused the required reaction to start the viral marketing campaign.
PROJECT CONCLUSION
Despite killing a few trees along the way with the volume of paperwork relating to Health & Safety, the project went without a hitch from start to finish.
Cars were installed to various buildings throughout the UK including Manchester Central Library, Glasgow Concert Hall, Birmingham Bullring and Bristol Temple Meads.
