PROJECT
Ford UK had such great results from our previous Vignale campaign, working alongside Ambient, we were asked again but with 2 cars!
OVERVIEW
With 4 UK sites all offering a different sized stand space, 360 had to create the most cost effective solution for the flooring up to 10x5m. Using a raised cable floor system which was produced in the Ford Vignale Pantone, this quick installation system was versatile and on brand.
360 produced a bespoke front counter unit with features taken from the cars including a grille effect recessed graphic and chrome trims.
Offering a complimentary shoe shine service in the London sites, we also produced a bespoke shoe shine plinth with black leather chair and chrome foot rest.
Organising an artic flatbed to deliver 2 brand new Ford Vignale cars to Kings Cross was no problem for us. Our logistics team made sure every minute was accounted for to fit within the tight install deadlines at each station.
The Scottish sites offered a free coffee service instead. With a 5 hours turnaround from removing the stand at Kings Cross Station to leaving for Glasgow Central Station, 360 removed the bar wall, added a coffee machine, splash back, counter top bin and resprayed the counter unit ready for the Scottish campaign.
